SurfAholics System explores various types of marketing, so that an entrepeneur can be knowledgable in building his or her business. In this post, we turn to explore Selling to a Woman Vs Selling to a Man.
Even though the following examples are written in a matter of fact statements, please note that these are normal tendencies between the sexes, and that everyone is different.
Different approaches should be taken when selling products or services to a man, when compared to a woman. As they say that men are from mars and women from Venus, both of them think very differently and hence, their thinking should be influenced by different methods.
For example, when a man decides to buy a car he looks out for the latest model, speed, mileage, etc. But when a woman goes out to buy a car, she will choose a car depending on the color. She would like it to match, either with her work dress or accessories, like watch and will be concerned whether there is enough space to store her necessities. Because their psychologies differ so much, they should be convinced to buy a product using different methods.
Presentation is also very important. The salesperson talking to a male client does not have to concentrate much on looks and cleanliness. It is okay if he does not have the required documents on hand and his sleeves are folded up. But when the same salesperson is referring to a female client, he should be spotless from head to toe. He should comb his hair properly, have manicured nails and even his shoes should be well-polished. The salesperson should be prepared with all the necessary documents before hand and should not go rushing in front of the customer. Women seek perfectionism.
Words should be spoken with extra care in front of a woman customer. Women are better listeners and they will analyze each spoken word. A lot of emotion should be involved in the talking, because women are drawn to emotions immediately. Like when selling clothes to a lady, tell her how you will feel bad for her if she has to sweat badly in the summer due to her nature of job. Pick a nice cotton dress for her and ask her to try it. The customer will be highly touched and will take less time to buy the product. Seventy five percent of the job is done, if she is won emotionally.
Next important point is to never stop talking in front of the female customer. The moment the salesperson stops talking, she will start thinking deeply about the product and will start examining every detail of the product and will give a second thought to the product. Women have the capability of multi-tasking. They will be able to listen as well as read the manual at the same time. So keep her involved into many things at a time. A man lacks the talent of multi-tasking. If a male client gets involved with something else, stop speaking immediately because he will be unable to concentrate on both the things and it will lead him into a confusion state.
Another point to be taken care of is, it is not a good idea to have a woman salesperson when a male client is to be handled. Women talk a lot and men are bad listeners. The woman salesperson will go on and on about the product and the man will just nod his head without getting any meaning out of it. They will not able to express properly whether they are getting the point or not. But on the other hand, a woman client can easily express how much she has followed. Even if they do not speak it out, her facial expressions will tell it all. So when a salesperson is dealing with a female customer, he or she should watch out for the clients expressions. If she shows any state of confusion or dislike, try taking a different approach.
Men clients can be made to understand about the product by simply drawing the outlook of the product using a simple pen and paper. Men have a good capability of visualizing the three dimensional images of the product which is being referred to, but women are not so good at that. To present a clear picture, the sample or the actual product should be shown to her.
Complimenting a male customer is a very good idea. He will be overwhelmed and will take it in a good sense. But a woman is a careful listener, so any compliment should be given with extra care. Any fake compliment will be immediately detected.
SurfAholics System is an advertising platform to bring traffic to the marketers business online. The main advertising platforms are SurfAholics TE, Top Web Hitz, and Tornado Traffic, designed to bring traffic to the marketers business through rotation at their traffic exchanges. The marketer gets his or her business seen by like-minded business people. SurfAholics System is quickly becoming the goto place for receiving traffic and also learning what other people are promoting. SurfAholics System is the place to be for all of your traffic needs.
Terry L. Allison, Sr.