SurfAholics System explores various types of marketing, so that an entrepeneur can be knowledgable in building his or her business. In this post, we turn to explore The Disadvantages of Adsense.
As adsense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception advertisers have chosen to advertise in search, because they felt that visitors would be less targeted. This is a genuine concern and one that makes perfect sense. If you are visiting a website, and notice an advert, then the chances are you are not particularly concentrating on its content.
Adsense has also become, so popular that people can distinguish them from other adverts; therefore, people may choose to ignore them without even paying them a thought. This has been a hot topic discussed by Bloggers and one that could contain a lot of truth. Many have blamed Google for this, and their decision to include text that says, ads by Google, beneath the advert.
Many publishers also fail to ever gain the revenues they anticipated when starting the program. Those only gaining 30 to 40 visitors a day to their website would be unlikely to even earn one dollar a day. Many advertisers talk of rates such as 1.5 to 5 percent for traffic to click conversion, while only gaining around 10 cents per click. The math does not work out great, but you can hardly blame advertisers or Google, if you are not bringing enough traffic. The key is to bring targeted traffic to your website that are likely to click on adverts; however, it is said that it may be easier on other programs, which allow figures such as 75 percent share of advertising revenues for publishers.
Another disadvantage in adsense is that it has almost become tacky. Its appearance on websites that generally appear to be designed in a DIY fashion has lead people to associate them inextricably. This can only be tackled through adsense evolving to be more attractive to the bigger brands, while those who currently use adsense are restricted.
Google Adsense also has to tackle the issue of click fraud which is anticipated to count for over 15 percent of click through rate in content. This has meant that advertisers who have been particularly affected, have moved away to other programs or have restricted their advertising to search.
This has meant that there is less competition in content; and therefore, smaller revenues for publishers. Publishers who previously had high yielding ads, are now having to alter their content to ensure they get any adverts at all. This has largely been the fault of the publishers themselves; however, the issue is one that, if not addressed could bring adsense to its knees.
Google Adsense also has the disadvantage of not paying enough for their search program. Other similar programs pay higher rates, and if publishers decide to go elsewhere, then problems will occur for advertisers and publishers alike. Although Google fails to pay enough for search, another major problem with Adsense is that it does not have a powerful database of graphic adverts. Many advertisers prefer showing graphically-driven advertisements; however, this has yet to materialise. As several other programs exist for PPC graphic distribution problems could occur.
While this may not be a problem for all publishers, many complain that the adverts within their site do not change, so their repeat visitors fail to see fresh adverts; so therefore, fail to visit them. This is a problem which could be addressed through making adverts rotate; however, if adverts rotate, then how will that be linked with advertisers paying a rate per click? These are all problems which Google has to address to ensure that Adsense remains the market leader.
Adwords on the other hand also has major advantages, and remains the best in the market. It is CPC rates can be chosen by the advertisers, so that even when they feel that they are not getting the results they expect, they can lower their prices, while still using the service.
While many issues remain with adsense, the program still remains the most popular among publishers, while Google Adwords remain the most popular among advertisers; with a database of over 140,000 Adwords will remain on top for the time to come.
SurfAholics System is an advertising platform to bring traffic to the marketers business online. The main advertising platforms are SurfAholics TE, Top Web Hitz, Tornado Traffic, Wall Street TE, and Pistol Packing Mama, designed to bring traffic to the marketers business through rotation at their traffic exchanges. The marketer gets his or her business seen by like-minded business people. SurfAholics System is quickly becoming the goto place for receiving traffic and also learning what other people are promoting. SurfAholics System is the place to be for all of your traffic needs.
Terry L. Allison, Sr.