surfaholics system

SurfAholics System

SurfAholics System

SurfAholics System explores various types of marketing, so that an entrepeneur can be knowledgable in building his or her business. In this post, we turn to explore Understanding the Consumer to Sell Your Product.

The whole idea of the marketing and sales is to understand the psychology of the consumers. In any campaign, efforts should be made it make it so influential that the decision making of the customer is totally in the favor of the company.

There are some steps to understand the mind of the consumers, which can be utilized by not only ordinary sales person, but can be used by larger firms. Although they are used unknowingly, there is no set list.

Mutual exchanging is the first and powerful step. The company can start with giving something for free to the customer. He will take it for the first time, but for the next time he will feel obliged and will try to return the favor. Offering the product for free initially can do this. And if the customer is satisfied with the product, he will buy it for himself for the next time. Some salespersons get confused with this principle. For example, it is ineffective and wrong according to this principle, to quote Spend over $25 and get a free t-shirt. The offer is not free; the customer has to spend something to get the free product. The product being given should be totally free without any condition to be fulfilled. For example, the line Get the latest lipstick shade absolutely free will do the trick. If the shade is really good, they will buy it the next time and might even think of buying other shades of lipstick.

The next step is to present something of high value, but the company should incur only small or no amount in producing it, like information. It can tempt the customer by saying that the information provided to them is a big time secret and is not known to anyone at all. But some mess it up, by saying that they are providing very valuable information, but it turns out to be another advertisement.

Another example is giving out free sample to the targeted customers. Again the mistake made here is that companies distribute samples of poor quality or rejected products. This certainly lowers the customers liking towards the product and will assume that’s the way the product is actually and will not go ahead to buy it.

Use words, which initiate immediate action, like Limited time offer, Offer ending soon, and Offer till stocks lasts are really motivating. The customer gets the impression that the offer will end really soon as the products are limited edition and should go out and buy it at the very first chance. This works well especially with customers who have an interest in collecting antiques, collectibles and anything which are not easily available.

There needs to be an urgency for the customer in making a commitment is another next good method to increase sales. The step is to make the customer to take small steps toward the goal, without realizing about it. Like when the customer requests for some information, provide them with the relevant information for free and make them fill a form and take contact information from them. This is like committing to get offers and information about products in future. Do not advertise in this step. In the next step advertisements about products and services can be sent to the customer to the address provided by them. Conducting surveys is another example.

Lottery is another good method. When a person buys a lottery ticket, he fills his address on the ticket. This information can be used to contact the customer in future. In the above practices it is very vital to not to advertise in the first step. Only after getting the customer contact information, should promotional mails be mailed to him. Long advertisements that are featured in the newspaper are a small twist to this step. If the customer invests time to read the whole advertisement, he has committed and will surely respond to the ad.

SurfAholics System is an advertising platform to bring traffic to the marketers business online. The main advertising platforms are SurfAholics TE, Top Web Hitz, and Tornado Traffic, designed to bring traffic to the marketers business through rotation at their traffic exchanges. The marketer gets his or her business seen by like-minded business people. SurfAholics System is quickly becoming the goto place for receiving traffic and also learning what other people are promoting. SurfAholics System is the place to be for all of your traffic needs.

Terry L. Allison, Sr.
SurfAholics System

Exciting News at Tornado Traffic

Hello Fellow Marketers,

Tornado Traffic has exciting news!

Today is the beginning of our very first PromoSlice Event!

It is a 3 day event with Krazy Exchange, Sotuk Traffic, Redline TE, Traffic PI and of course Tornado Traffic.

There are 4 Grand Prizes of $1.03 each and a shared prize pool of $4.12 for all participants. Completing the promo will give you share from the pool, complete it more times and get more shares!

Everyone who completes an entry by surfing the required number of pages at all 5 sites wins!

If you are not familiar with PromoSlice, this is a great contest site where everyone who completes a cycle wins!

You can choose from a number of promos they have scheduled. You will find many in-house, multi-site and even multi-day promos scheduled. You can win credits, upgrades and don’t miss on the Premium Promo where you can win cash prize.

If you are a Traffic Exchange owner, at PromoSlice you can schedule a promo when you want with whom you want. They even provide you with Splash Pages and all the necessary tools for a successful promo.

Today at Tornado Traffic we also have 2 cross promos with Egyptian Hits  and Hit 4 Click

Just surf 125 pages at each site and collect your choice of bonus of 100 credits or 250 Banners or Text ads!

Tornado Traffic is now included in TE Command Post, Viral Traffic Games, Traffic Browser and Truckloads of Ads. We also have 1, 5, 10 and 50 point stars at TE Surf Academy!

To Our Mutual Success,
Steven Ackerman
Owner/Administrator

 

 

Also posted at Steven Ackerman Advertising

Tornado Traffic 2-9-18

Hello Fellow Marketers,

Tornado Traffic is a new Traffic Exchange and has been online for about 6 months now and is growing fast. I would like to invite you to join for free and start receiving a “Storm of Traffic” to your website. If your looking for more advertising, be sure to take advantage of our generous “New Year Specials” listed on the membership page.

I would love it if you stopped by our Facebook Fanpage and liked the page. You can also leave a comment or review.

Today is the start of the “Happy Valentine’s Special” Cash Prize Cross-Promo! We are giving away $200 in prizes! Click this link for details (http://www.trker.com/go/95348)

This promotion will create a lot of traffic, so join or login and make sure you have credits assigned to your sites, banners and text ads!

Today we also have a cross promos with

Lonestar TE  and

Krazy Exchange

Just surf the required number of pages and collect your bonuses!

Be sure to check your Promo Calendar for upcoming events.

To Our Mutual Success,
Steven Ackerman
Owner/Administrator

P.S. Tornado Traffic is a proud member of Surfaholics System.  We are a group of traffic exchange owners that have banded together to bring you the best, high quality traffic to your websites and affiliate pages. Please come check us out and join our Skype Room. We would be happy to talk to you about your marketing needs.

surfaholics system

SurfAholics System

SurfAholics System

SurfAholics System explores various types of marketing, so that an entrepeneur can be knowledgable in building his or her business. In this post, we turn to explore Taming Customers though Promotional Marketing.

If a business firm is able to control the minds of million of customers, it will earn billions as profit. It is impossible to do that. But using some promotional strategies, the mind of the consumer can be tamed by influencing their decision making power. They can be presented with material, which can be motivating and persuading. There is no magic involved in this; only the psychology of the human mind is to be studied and experimented. Human mind reacts to different situations in different ways. Some key psychological aspects can be studied in promotional marketing to get overwhelming customer response.

Curiosity is the want to explore the unknown. Humans are always in pursuit of knowledge. They want to know more than what others know. Secrets are simply hard to be kept. This desire can act as an attractive force in marketing. For example, diets, customers will not be that interested, if they are told that they can be provided with successful diets. Instead they want to hear the secret of the diet plan, which is being provided.

The information should not be let out easily. Obviously it is important to catch the attention of the customer by an interesting heading, but the content, too, should be as interesting so as to retain the interest of the reader till the end. In case of cross-titles or sub-titles, the initial ones will always have the advantage of developing more curiosity than the following sub-titles.

If the content speaks about why the customer should select so and so company or product, it will be easier for them to relate to it. Let the matter speak out and give the explanation by itself. Like supposing a company wants to sell some product before the expiry date and it is the slowest time of the season, plain advertising will not do the trick. Customers are smart enough to think that the company wants to get rid of the old stuff. Instead if the customers are provided with a discount or a limited time offer, a believable reason, they will be more attracted. Every action should have a solid reason.

Customers are greedy from a marketing point of view. By understanding the need of the customer, a basis can be prepared for the content. Their greed should be taken into consideration while preparing the content. They should be shown how the product or company would benefit them. They want to buy benefits in the form of products. Suppose when advertising for a camcorder, say that it displays all the colors that can be seen with the naked eye, instead of saying it supports 16-bit color.

Just specifying that the memory card has a memory of 2 GB is not catchy. Instead it should be quoted that the memory card can store over 500 pictures, 100 audio songs and 50 videos. This surely will increase the customer enthusiasm. The benefits should be clearly mentioned to the customer and later other information about the product can be discussed, incase if they are looking for more. This is called listing the product features. Features reveal what the product has and benefits describe the advantages that can be derived from those features. Each feature can have more than one benefit, depending on different situations and customer needs. Lots of benefits and fewer features should always be the way to go.

SurfAholics System is an advertising platform to bring traffic to the marketers business online. The main advertising platforms are SurfAholics TE, Top Web Hitz, and Tornado Traffic, designed to bring traffic to the marketers business through rotation at their traffic exchanges. The marketer gets his or her business seen by like-minded business people. SurfAholics System is quickly becoming the goto place for receiving traffic and also learning what other people are promoting. SurfAholics System is the place to be for all of your traffic needs.

Terry L. Allison, Sr.
SurfAholics System

surfaholics system

SurfAholics System

SurfAholics System

SurfAholics System explores various types of marketing, so that an entrepeneur can be knowledgable in building his or her business. In this post, we turn to explore Selling to a Woman Vs Selling to a Man.

Even though the following examples are written in a matter of fact statements, please note that these are normal tendencies between the sexes, and that everyone is different.

Different approaches should be taken when selling products or services to a man, when compared to a woman. As they say that men are from mars and women from Venus, both of them think very differently and hence, their thinking should be influenced by different methods.

For example, when a man decides to buy a car he looks out for the latest model, speed, mileage, etc. But when a woman goes out to buy a car, she will choose a car depending on the color. She would like it to match, either with her work dress or accessories, like watch and will be concerned whether there is enough space to store her necessities. Because their psychologies differ so much, they should be convinced to buy a product using different methods.

Presentation is also very important. The salesperson talking to a male client does not have to concentrate much on looks and cleanliness. It is okay if he does not have the required documents on hand and his sleeves are folded up. But when the same salesperson is referring to a female client, he should be spotless from head to toe. He should comb his hair properly, have manicured nails and even his shoes should be well-polished. The salesperson should be prepared with all the necessary documents before hand and should not go rushing in front of the customer. Women seek perfectionism.

Words should be spoken with extra care in front of a woman customer. Women are better listeners and they will analyze each spoken word. A lot of emotion should be involved in the talking, because women are drawn to emotions immediately. Like when selling clothes to a lady, tell her how you will feel bad for her if she has to sweat badly in the summer due to her nature of job. Pick a nice cotton dress for her and ask her to try it. The customer will be highly touched and will take less time to buy the product. Seventy five percent of the job is done, if she is won emotionally.

Next important point is to never stop talking in front of the female customer. The moment the salesperson stops talking, she will start thinking deeply about the product and will start examining every detail of the product and will give a second thought to the product. Women have the capability of multi-tasking. They will be able to listen as well as read the manual at the same time. So keep her involved into many things at a time. A man lacks the talent of multi-tasking. If a male client gets involved with something else, stop speaking immediately because he will be unable to concentrate on both the things and it will lead him into a confusion state.

Another point to be taken care of is, it is not a good idea to have a woman salesperson when a male client is to be handled. Women talk a lot and men are bad listeners. The woman salesperson will go on and on about the product and the man will just nod his head without getting any meaning out of it. They will not able to express properly whether they are getting the point or not. But on the other hand, a woman client can easily express how much she has followed. Even if they do not speak it out, her facial expressions will tell it all. So when a salesperson is dealing with a female customer, he or she should watch out for the clients expressions. If she shows any state of confusion or dislike, try taking a different approach.

Men clients can be made to understand about the product by simply drawing the outlook of the product using a simple pen and paper. Men have a good capability of visualizing the three dimensional images of the product which is being referred to, but women are not so good at that. To present a clear picture, the sample or the actual product should be shown to her.

Complimenting a male customer is a very good idea. He will be overwhelmed and will take it in a good sense. But a woman is a careful listener, so any compliment should be given with extra care. Any fake compliment will be immediately detected.

SurfAholics System is an advertising platform to bring traffic to the marketers business online. The main advertising platforms are SurfAholics TE, Top Web Hitz, and Tornado Traffic, designed to bring traffic to the marketers business through rotation at their traffic exchanges. The marketer gets his or her business seen by like-minded business people. SurfAholics System is quickly becoming the goto place for receiving traffic and also learning what other people are promoting. SurfAholics System is the place to be for all of your traffic needs.

Terry L. Allison, Sr.
SurfAholics System

surfaholics system

SurfAholics System

SurfAholics System

SurfAholics System explores various types of marketing, so that an entrepeneur can be knowledgable in building his or her business. In this post, we turn to explore Relationship Marketing.

Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need of the customer and how it changes in different circumstances.

Relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only enhanced but its life period is increased by these strategies. And as the customer realizes the value of relationship, they are drawn closer. This marketing not only focuses on building relationship and attracting customers to their products and services but also how to retain them.

A raw form of Marketing came into existence in the 1960s. But, organizations were still facing difficulty in selling products, so a system was developed to sell low cost goods to larger group of customer. Leonard Berry and Jag Sheth originated this marketing, in 1982. It was started in B2B markets and industries, which involved long term contracts for many years. Over the period of time, various marketing strategies were improved and relationship marketing was one of them.

Relationship marketing is applicable where the customers have many options in the market for the same product or service and the customer is entitled to make a selection decision. In such a kind of market, businesses try to maintain their clients by providing comparatively better products and good service and hence, achieving customer loyalty. And once it is achieved it becomes difficult for competitors to do well in the market. The customer turnover was not paid attention on as the main attention was on customer satisfaction. This kind of marketing was initially named as defensive marketing. Offensive marketing is the marketing strategy where not only new customers are attracted, but also the sales are stepped up by increasing the purchase frequency. This kind of marketing concentrates on freeing dissatisfied customers and acquiring new customers.

According to a research, the cost of retaining an old customer is only ten percent of the cost of getting a new customer, which makes sense to not to run around to get new customers in relationship marketing. And according to another research done by cross-sectional analysis, says that, a five percent improvement in customer retention is responsible for twenty-five to eighty-five percent of the profit. Usually high cost is incurred when getting new customers, so if sufficient number of existing customers is retained, there will be no need of acquiring new customers.

Once the customer trust is gained his chances of switching to other company becomes relatively less, he buys goods in bulk, he buys other supplementary goods and he starts neglecting average price variation. This maintains the unit sales volume and there is an increase in dollar-sales volume. The existing customers will be like a living advertisement. If he is satisfied with the company he will recommend it to his friends and acquaintances.

Since the existing customers are familiar with the process, it will take less time and money to educate them about the procedures putting fewer burdens on employees also and making them feel more satisfied with their jobs. The customers are divided into groups based on their loyalty. This procedure is known as relationship ladder of customer loyalty. The groups in ascending order are prospects, customer, client, supporter, advocate and partner.

Due to the advancement in computers and Internet, software has been developed to facilitate customer relationship management. With the help of this software the tastes, activities, preferences, and complaints of customers are tracked. Almost all the companies have this software in their marketing strategy, which benefits the customer as well as the company.

Thus the main aim of relationship marketing is to construct and maintain relationship with committed clients who are meant to bring profit to the company. The other benefits achieved are confidence building and social benefits.

SurfAholics System is an advertising platform to bring traffic to the marketers business online. The main advertising platforms are SurfAholics TE, Top Web Hitz, and Tornado Traffic, designed to bring traffic to the marketers business through rotation at their traffic exchanges. The marketer gets his or her business seen by like-minded business people. SurfAholics System is quickly becoming the goto place for receiving traffic and also learning what other people are promoting. SurfAholics System is the place to be for all of your traffic needs.

Terry L. Allison, Sr.
SurfAholics System

surfaholics system

SurfAholics System

SurfAholics System

SurfAholics System explores various types of marketing, so that an entrepeneur can be knowledgable in building his or her business. In this post, we turn to explore Recognizing Target Market.

Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising, are responsible for this and should be dealt with in marketing.

First things first, all the efforts will go futile if the correct audience is not recognized. It is the major factor in getting abundant sales, because the right customers are not targeted, they will not buy the product. The right customers are known as targeted customers or niche market, those who will be happy to buy products that fulfill their needs and is also less pricey.

Small businesses should not fear competition with large companies as they produce products considering a bigger spectrum, which sometimes will not be customer specific as the products are more generalized and they do not much care about the competition they might get from others. This gives an opportunity to the smaller firms to produce products, which can cater to the need of a section of people whose needs are not met specifically by the large companies.

Although it seems like a silly question, but firstly, a firm should understand who are the people they want to target. The success lies behind understanding this, which requires thorough research and analysis. Various factors must be considered. The age group is the first factor, whether the product will be useful to babies or children or teenagers or youngsters or middle aged or old. Sometimes there is a possibility that the product will cater to the needs of all age groups. Next thing to consider is gender. Marital status, occupation, ethnic background, health status, income status, education, hobbies, etc., are some of the factors that should also be considered.

After deciding the customer group to be targeted, the benefits that can be provided by the product to this group should be jotted down. A thorough examination of the service or product should be done for this purpose. If there is sufficient time, a survey can be conducted on the current customers and pose them with questions like what they liked in the products they are using, anything discomfort they are facing, do they want anything to be changed to make the product better, etc.

After making a list of all the benefits, thought should be applied to which of these benefits will actually help the targeted audience. Make a short list of the benefits that will be advantageous and send it to the marketing department. It can surely help in their marketing plan and can boost up sales.

Internet has made reaching out to the targeted customers can be very easy. Search engines can be utilized to the maximum extent for this purpose. The thing to be exactly searched can be typed as a keyword or search phrase in the search engines and the results brought on the first three pages will be of great value. But lots of time and investment is involved in this process, as different keywords will fetch different search results. So efforts should be made to finally get what is desired.

Next best thing is reaching out by newsletters and ezines. Many ezines are related to marketing, finance, shopping, Internet, etc. A number of ezines websites can be found in an ezines directory, which even contains the contact information, advertising price, etc. The list of ezines website sites should be cut down to which are relating to the target market and ad should be placed in the ones selected which should include all the product advantages if the ad allows that many words.

Recognizing the target market is crucial to any successful advertising and sales campaign. Once it is recognized, they can be reached through different channels like websites, newspapers, magazines, etc. This makes the customer think that he is being directly addressed. And since the whole approach will interest them, the amount of traffic received in return will be simply overwhelming and the whole effort will be worth it.

SurfAholics System is an advertising platform to bring traffic to the marketers business online. The main advertising platforms are SurfAholics TE, Top Web Hitz, and Tornado Traffic, designed to bring traffic to the marketers business through rotation at their traffic exchanges. The marketer gets his or her business seen by like-minded business people. SurfAholics System is quickly becoming the goto place for receiving traffic and also learning what other people are promoting. SurfAholics System is the place to be for all of your traffic needs.

Terry L. Allison, Sr.
SurfAholics System

SurfAholics System

SurfAholics System

SurfAholics System explores various types of marketing, so that an entrepeneur can be knowledgable in building his or her business. In this post, we turn to explore Multi-level Marketing.

Multi-level marketing is a business model, where salespersons like sales consultants, distributors, and even franchise owners and independent owners work in harmony to increase the sales of the product, on commission basis. This is more like a franchise arrangement, where the sales of the product depend on the combined effort of each franchise and regional manager. There are multiple levels of people receiving commission. Usually there are seven or more levels. Multilevel marketing is basically a combination of franchise and direct marketing.

This concept started in 1980s, when most of the companies started handling the stocking and distribution issues and started compensating all the individuals involved. This increased the interest of each member in promoting sales, due to the chance of earning bonuses, and since then the Multilevel Marketing companies have taken the responsibility of taking orders, shipping goods, and paying revenue. Things became easier with the transition to Internet. Product promotion, advertising and sales were made online and hence, the whole process began to be known as online MLM.

There are various MLM compensations plans. According to the uni-level or stairway breakaway plans, there are two types of distributors involved managers and non-managers. According to the matrix plans, the width of each level in a distributors group is regulated. In binary plans, the limit of each levels width has two legs. Commission was paid when both the legs reached a specific target. In elevator scheme, the distributors pay splits after a certain number of units have been paid.

The commissions are paid in two ways, the first says that the commission is paid only if the product is sold and the second one involves paying commission even if the customer just signed-up, it doesnt require the customer to buy anything. Because of the second method, illegitimate MLM or illegal pyramid started to arise. The intermediate members used to make proxy customer sign-ups to receive commission and they used to tempt the participant to buy more products than they can be sold. But as most of these businesses present themselves as legal, precautions must be taken. It is better to approach businesses that follow the first method of commission, where it’ compulsory to make a sale and not just recruiting a customer. Here money isnt paid for customer sign-up at all. MLM marketing is being practiced all over the United States and in hundreds of other countries.

In 1979, Amway Corporation was accused of price fixing. They exaggerated sales claims, while their distributors sold the products at a minimum price. After that, FTC warned all multi-level companies whose commission was based on recruiting and not sales. In 2006, all the business sellers, including MLM organizations, were asked to provide customers with thorough information, according to the Business Opportunity Rule introduced by the Federal Trade Commission, so as to save them from deception. Before that many motivating programs were started, which hid the truth. Such programs were known as cult programs.

Laws have been made stronger. As a measure, pyramid scheme is banned in most of the countries. All the newly hired salespeople have to bare the cost of initial training and material. They even have to buy a big amount of inventory. To test the legality of MLM marketing, the 70 percent rule is being implemented. The members are stopped from over-loading so as to increase their commission. Only when seventy percent of the inventory is sold, order can be made for new material.

SurfAholics System is an advertising platform to bring traffic to the marketers business online. The main advertising platforms are SurfAholics TE, Top Web Hitz, and Tornado Traffic, designed to bring traffic to the marketers business through rotation at their traffic exchanges. The marketer gets his or her business seen by like-minded business people. SurfAholics System is quickly becoming the goto place for receiving traffic and also learning what other people are promoting. SurfAholics System is the place to be for all of your traffic needs.

Terry L. Allison, Sr.
SurfAholics System

Tornado Traffic 1-8-18

Hello Everyone!

Today at Tornado Traffic  we have cross promos with two incredible partners.

At Eagle Hitz  just surf 125 pages and collect you bonus of 100 credits or 250 banners or text ads.

At Buzzy Biz Traffic  surf 100 pages and choose 30 credits, 60 banners or 90 text ads.

Did you know that Tornado Traffic  has a referral contest happening right now?

Surfaholics System is running the contest. You could win up to $25 plus many other great prizes!

To be eligible go to the Contest Page  and make sure you are a member at all 3 Surfaholics System Traffic Exchanges.

Don’t forget to fill out the registration form to get all the details.

To Our Mutual Success,
Steven Ackerman
Owner/Administrator

Also posted at My Te List Builder blog

SurfAholics System

SurfAholics System

SurfAholics System explores various types of marketing, so that an entrepeneur can be knowledgable in building his or her business. In this post, we turn to explore Mobile Marketing.

Mobile marketing can be classified into two types based on the technology involved. The more traditional form involves marketing on the move, like moving billboards and road shows. The second type refers to marketing on a mobile phone, like cell phone. Since the onset of millennium, mobile marketing though cell phone has become very popular. Short message service popularly known as SMS has made marketing by this method a lot easier.

There were some problems in the beginning as unwanted information was being sent to the people. Most of the SMS that were passed around was spam and it received negative media response in all parts of the world. This was because a sector of the advertisers bought list of mobile users and began sending them unsolicited messages. They were later stopped due to strict security measures and laws passed. Marketing industry recognized the potential of mobile marketing and utilized it to the full extent. The mobile service providers coded guidelines and laws. It then became a legal advertising channel. The Mobile Marketing Association and Interactive Advertising Bureau also have laid down guidelines for the proper functioning of mobile marketing.

Mobile marketing has become popular in Asia and Europe as it is a novel idea, and in Europe alone hundreds of millions of pounds have been investing in SMS advertising. Now SMS has become the most famous part of mobile marketing. Because of the popularity of short codes, SMSing has become a lot easier. This has created a new approach to reach out to potential customers. Now mobile short codes are looked upon as mobile domain name, by many of the brands around the world, when the customers message the brand at any occasion.

In America, the first SMS short code campaign was started in 2002. SMS containing short codes are easier to send a message with complete information. Short codes are usually numbers that are assigned to mobile operators of a particular location, which they use for brand campaigning and other purposes. They are very small, like they contain only four to five words. These numbers are always under scrutiny by the service provider and each and every message is monitored to see that they do not go against the original service description.

Like opt-in emails, customers have to opt for SMSs. This is the biggest criterion, which the advertiser has to follow in order to send a promotional SMS. Some of the mobile operators ask for double opt-in form from the receiver. At the same time opting out is made easy for the customer. When the customer wishes to terminate receiving messages, they have to send STOP word by SMS. All these guidelines have been laid by the Mobile Marketing Association consumer best practice guidelines and it is a compulsion to follow those by all the marketers who wish to do mobile marketing in America.

Now, service providers have started to provide the option of sending SMS to email addresses. Other than this, other services provided are mobile games, mobile tones etc., which are used for promotional purposes. This has lead to the invention of MMS or Multi-media Message Service, through which short promotional videos and animations can be sent. Bluetooth is another good technology. It started in 2003, and many companies in Europe have found it useful. When a message is sent via Bluetooth, the receiver should accept request from the sender. So, sending messages by this method is legitimate. The message transfer speed is high and is also a free service as it is a radio-based technology.

The method of sending SMS advertisement to mobile phone users based on their geographical location is known as Location based service. The customer is tracked via a GPS chip, which is built-in the phone. Radiolocation signals from the nearest cell phone towers are used for this purpose.

Mobile marketing follows a very safe marketing strategy, as it is customer opted. The short message sent through this method is known as mobile originated or MO message. If the advertisement is done through a call, the call is known as mobile terminated or MT message. As there is a phenomenal increase in the number of mobile phone users, this kind of marketing is a sure hit.

SurfAholics System is an advertising platform to bring traffic to the marketers business online. The main advertising platforms are SurfAholics TE, Top Web Hitz, and Tornado Traffic, designed to bring traffic to the marketers business through rotation at their traffic exchanges. The marketer gets his or her business seen by like-minded business people. SurfAholics System is quickly becoming the goto place for receiving traffic and also learning what other people are promoting. SurfAholics System is the place to be for all of your traffic needs.

Terry L. Allison, Sr.
SurfAholics System