Suspicious advertising clicks deserve a careful review. A sudden increase in visits, repeated activity, or weak response can signal a problem, but those observations alone do not prove click fraud. Start by identifying the traffic source, checking your campaign changes, and gathering evidence before making an accusation or changing your advertising. Understand what you are…
Useful website traffic begins with people who want what your page offers. If your website earns from advertising, attracting more visits and encouraging advertising clicks are different activities. Build an audience around helpful content; do not treat ad clicks as a campaign goal for your readers. Give each page one useful job Start with a…
A useful keyword connects a real question with a page that answers it. Choosing keywords only because they appear to command high advertising bids can pull your website away from the people you can help. Start with audience fit, search intent, and the value your content can deliver. Separate advertiser bids from publisher earnings An…