SurfAholics System explores various types of marketing, so that an entrepeneur can be knowledgable in building his or her business. In this post, we turn to explore Adsense and the Surfer.
AdSense is an easy program to grasp: it is a great form of an advertising, bringing a lot of benefits to every person in the chain. And, of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity.
For the browsing audience, this is probably the most straightforward model available, because they can be directed to a lot of new sites, they would not have otherwise found. Needless to say, if you have an AdSense banner on your site, and a large number of visitors you will know it offers a great financial benefit.
But why does it work for the people clicking the links, as opposed to a standard approach?
It is aided by today’s society. With bloggers and information based articles on the internet, people may be encouraged to complete purchases, which adsense can provide links to relevant suppliers whilst also benefiting the publisher.
And the good thing about this is that it works for site visitors as well. In fact, Google realized that by pleasing the people who are looking for something, and directing them to what they need faster, everybody wins.
It is because of this that a lot of websites promote through AdSense in both content and search. They do it because they ultimately learned that it works for everyone.
If we look in the past, we can realize that this kind of publicity has a great impact over the people, especially in the last few years. When we enter on a web site and we see a graphical banner, our first idea is to cancel it out of our mind, because it is of no concern to us.
That is why traditional banner advertising is wrong. It is the preception that people have become savvy that they do not look at a flashy banner, because they think they will be losing their time with it.
People have gotten accustomed to banners and think that do not interest us. And we are accustomed to them having nice graphics. So we naturally associate the two things and think that a banner with nice graphics has nothing to tell us.
But we might look at a text-ad because we have grown accustomed to them being targeted at what we are looking for. Basically these advertisements have marketed themselves into being looked at by any visitor.
This is a typical no fluff, just stuff situation. And in the end it means the visitors will see what they are interested in, not some random cool graphics you throw at them.
As stated above, site visitors adopt this advertising mechanism, because it is efficient in leading them to pages of interest and can offer ton of things they really want to see. Someone coming across an article on adsense was probably looking for shoes or doing research on shoes when they came across the article.
And most importantly for everyone, including visitors, this scheme can only improve as the process gets further refined to make ads more relevant to what you are looking for, not just a couple of keywords on a site.
Nowadays, it is because of AdSense that Internet surfers are looking after more interesting related things from banners, and the companies behind the site (Google and the advertiser) need to have better ideas to display, as expectations have increased a great deal.
So could Do no evil actually work in todays cut throat competitive marketplace? Well, as you can see, it can and it does. And you, as a visitor, are the one who gets to enjoy this the most. Advertising becomes less of a burden and more of a benefit, and is still a benefit you can choose to ignore.
Less obtrusive banners; banners that you are actually likely to be interested in and click means you wll be less annoyed by surfing the web and feel like you as a visitor being offered a relevant service.
Although some may feel reluctant to read articles that are there purely to compel consumers, undoubtedly without this consideration they are useful. Ultimately the adverts mean that you do not have to go back to your homepage every time you are compelled to complete a purchase.
SurfAholics System is an advertising platform to bring traffic to the marketers business online. The main advertising platforms are SurfAholics TE, Top Web Hitz, and Tornado Traffic, designed to bring traffic to the marketers business through rotation at their traffic exchanges. The marketer gets his or her business seen by like-minded business people. SurfAholics System is quickly becoming the goto place for receiving traffic and also learning what other people are promoting. SurfAholics System is the place to be for all of your traffic needs.
Terry L. Allison, Sr.