SurfAholics System explores various types of marketing, so that an entrepeneur can be knowledgable in building his or her business. In this post, we turn to explore How Adsense Changed the Internet.
Ever since Google came up with the master idea that is AdSense, the web has transformed in a variety of ways no one would have ever suspected. Some of these are good changes, others are not.
This is a small exploration of how a brilliant marketing scheme has taken the web by storm. It deals with the changes advertisers and publishers and even website visitors have undergone, ever since AdSense has become a daily part of our on-line lives.
Even before AdSense came out, a lot of people were advertising through AdWords. It ensured a lot of publicity through getting your site listed at the top in Google search queries. It took away a lot of the pain and price of SEO and the large amount of time you had to wait until you were finally on top. It made launching a website, a realistic way to instant profitability, instead of a long term strategy with no immediate returns.
Through the use of AdSense, the possibility appeared of having your ads appear on just about any site on the Internet that has anything that even resembles your company is all about. And so it is for that reason that AdSense has brought a new sense of advertising to the Internet. Before PPC poorly ranked web pages had to advertise offline to get any real initial exposure.
Companies no longer have to hire expensive professionals to create extremely elaborate advertising campaigns. There are no high costs of running your ads on websites which you have to personally look for.
All you do is come up with a couple of meaningful words for your business, sign up with Google AdWords and let Google take care of the rest of the equation. Although it requires day to day management automation saves significant time for advertisers.
Of course, probably the largest change in the way the Internet works, due to AdSense, comes from the publishers point of view; whereas, one would previously have to jump through many hoops to get a website to even support itself. Now, people are making fortunes off their sites. This leads to motivation for content, and resources for web surfers. That generally means site publishers have to worry more about what content lies on their site, and the overall way their pages look rather then be concerned with the economic specifics of maintaining a sites profitability. Although time is invested in Adsense, a large capital investment is not.
It is no surprise that the blogging phenomenon exploded, when AdSense came out a few years ago. Anyone could just write a page about a subject he was passionate about and making a living out of it through AdSense. And thirdly, one can not ignore the impact AdSense has had over the casual everyday web surfer; whereas, people used to not even notice banners altogether, which psychologically is a very interesting thing to observe. The situation is completely different for text ads.
People nowadays will take a long look at a sponsored ad. Why? Well, because the whole setup brings forth a feeling of confidence about the advertiser. People do not ignore a text ad as easily as they do a graphical banner.
Another thing to note is that graphical banners have become even less profitable nowadays. It is because of this that many people are walking away from affiliate type networks to AdSense.
Of course, there are bad effects as well, with people making websites solely for the purpose of running AdSense on them and just as well, with a large phenomenon of click fraud, people creating artificial clicks for various reasons. But Google does try to control such behavior, and really is not to be blamed for such individuals actions. All in all Google AdSense is transforming the way the Internet works and it is doing so mostly in a good way.
Now those with ideas can write them down, and make money from them. Those looking for content can find it easier, and those looking to attract a customer base can do so in a targeted way. Adsense has changed the internet through supporting the economic interests of businesses, and the utility of consumers.
SurfAholics System is an advertising platform to bring traffic to the marketers business online. The main advertising platforms are SurfAholics TE, Top Web Hitz, Tornado Traffic, and Wall Street TE, designed to bring traffic to the marketers business through rotation at their traffic exchanges. The marketer gets his or her business seen by like-minded business people. SurfAholics System is quickly becoming the goto place for receiving traffic and also learning what other people are promoting. SurfAholics System is the place to be for all of your traffic needs.
Terry L. Allison, Sr.