SurfAholics System explores various types of marketing, so that an entrepeneur can be knowledgable in building his or her business. In this post, we turn to explore Different types of Television Commercials.
Since the time the first ever commercial to be aired on television of Bulova Watch Company in July 1, 1941, many categories of advertisements have been formed. The advertisements have become a part and parcel of daily life and are playing a significant role in decision making of the consumers. Such has become the power of advertisement that even a politician cannot assure his success in election campaign in if he has not advertised on television. The different categories of television advertising are political advertising, promotional advertising, infomercials, television commercial donut, promo, and sponsorship.
Political advertising is nothing, but reaching out to the citizens of a particular region to capture their vote bank. It is the most influential advertising method and is also very important as it affects the nation in a big way. The two main platforms to advertise for a political campaign are television and radio known as broadcast media. This also depends on the money raised through political campaigns. The earlier the money raised and the more the money raised, the better the method of advertising. Usually the candidates party committees contribute the money. To advertise through television specialized consultants are be contacted to buy slots on local or national network. It has been observed that even a candidate for local office position places an ad on television.
Promotional ads or product placement ads are commercials placed on television by marketers involving commercial products to increase their sales and services. Promotional ads can be featured on television, movies, music videos, books, websites, and even video games. Good amount of money can be saved by consulting sales executives and by renting location, models, and props.
Television commercials are popular with automobile industry and James Bond movies are credited for promoting them. Promotion of cigarettes or any other tobacco products in movies have always been a point of controversy as most of the State Governments have set up a limit for promotion of such items. Authenticity of the products and services being advertised are many times questioned by the consumer as some of them can be misleading. To tackle this, many consumer groups have been formed who ask for complete disclosure of the product from companies advertising them. In case of any refusal for cooperation of any kind these groups are liable to slam a case against the product and its company. The product ads can be differentiated on the basis of appearances like sponsorship, cost reduction oriented, brand integration, and fee-based. Sponsorship is the contribution by the company to soaps or sports matches. Brand integration is known as the annexing of the product in a movie or video song.
Infomercials are differentiated from other television advertisements on the basis of time. They are usually thirty minutes long like a regular program. They are also known as teleshopping or paid programming. One can catch them at odd hours of the day like early morning or late in the night. It is actually a commercial letting out the complete information about a particular product like expert advice on the product, how it should be used, its cost, and where it is available. They resemble more like a talk show than as a commercial as the advertisers communicate to viewers with the help of catchy phrases, celebrities, and experts.
Television commercial donut is a template. It is like a blueprint and has all the necessary elements to make a finished commercial but the actual product is missing. Usually advertisers who find producing a commercial difficult use it. The local networks in return of purchase of airtime on their respective channels usually provide the commercial donut. It is a very cost effective method but it has a lack of creativity that will not ensure customer attraction. With the advancements in video editing technology this option is becoming increasingly popular among advertisers.
Promos or network promotional advertising involves television advertising. The amount of commercials that are being hosted on local and national television has been rising by the day and has featured almost everything one can imagine in the world.
Sponsoring a program or a channel is done to promote products or a program for a cause. The group or individual supports financially to advertise his product, service, or organization.
SurfAholics System is an advertising platform to bring traffic to the marketers business online. The main advertising platforms are SurfAholics TE, Wall Street TE, Top Web Hitz, Tornado Traffic, Wall Street TE, Pistol Packing Mama, and Boot Scootin Traffic designed to bring traffic to the marketers business through rotation at their traffic exchanges. The marketer gets his or her business seen by like-minded business people. SurfAholics System is quickly becoming the goto place for receiving traffic and also learning what other people are promoting. SurfAholics System is the place to be for all of your traffic needs.
Terry L. Allison, Sr.