SurfAholics System explores various types of marketing, so that an entrepeneur can be knowledgable in building his or her business. In this post, we turn to explore What is Google adsense?
If you look at the Internet a few years back, you will see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.
You would enter a site, and in some location you would get to see a banner (often these were quite numerous and very large), which would present an ad for whatever company was paying for ads on your space.
But there was one problem with this kind of advertising. It really was not exploiting the fact that the ads were not in some newspaper, but were instead presented over the Internet.
You have probably noticed a lot of things like this over the pages you have browsed. You are looking at an on-line shop, looking for a watch, but you get a banner that advertises a car.
While you might, at some later point want to buy a car, right now you are looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.
Well that is also what the folks at Google thought, so they came up with a killer idea. This is known as Google AdSense, and it is known as a targeted advertising program.
What you do (either as a web designer or website owner) is, instead of jumping through hoops to get some banner on your site that your visitors will not even care about, is you just allocate some region of the screen.
You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting ads relevant to the contents of your site.
It is very easy for Google to do this, because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.
You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that is bound to happen more often then with a traditional banner, because people are actually interested in what is in that banner (otherwise, they would not be on your page would they?).
But, this also does wonders for the people who want to advertise. And it is because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.
This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google takes their cut.
Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You cannot have more than two such banners on your website and Google only inserts text in these banners.
So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better, because it is possible that visitors might miss it altogether.
So in the end, Google AdSense is an advertising program that is unique, because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.
All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.
The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it is one of the reasons Google is known for their innovation and new thinking.
SurfAholics System is an advertising platform to bring traffic to the marketers business online. The main advertising platforms are SurfAholics TE, Wall Street TE, Top Web Hitz, Tornado Traffic, Wall Street TE, Pistol Packing Mama, and Boot Scootin Traffic designed to bring traffic to the marketers business through rotation at their traffic exchanges. The marketer gets his or her business seen by like-minded business people. SurfAholics System is quickly becoming the goto place for receiving traffic and also learning what other people are promoting. SurfAholics System is the place to be for all of your traffic needs.
Terry L. Allison, Sr.