SurfAholics System explores various types of marketing, so that an entrepeneur can be knowledgable in building his or her business. In this post, we turn to explore How to Create a Successful Advertising Plan.
Many factors have to be considered when making an advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget, etc., all of which depends on the nature of the advertisement.
Regarding the type of message to be delivered, try thinking from the point of the customer. What will impress him and catch his/her fancy. Note down points what the customer expects from the company and what advantage will he/she have, when dealing with the company. Effort should be made to retain viewer or listeners or readers interest in the advertisement until the end. This procedure is known as message selection.
After creating the outline of the picture, pick lines that will actually attract the customer. The message should not be long enough to bore the customer. Some advertisers are under the illusion that more the matter written, the better the message delivered. Usually they fear that they do not miss out any information. This does nothing, but decreases the effectiveness of the ad and customer is left unsatisfied.
For example, the heading of the advertisement should not be just We Sell Clothes, which is too precise. The liking of the people should be studied and the headline should be designed such that the customer feels that his/her needs are met. It should also take into consideration seasonal changes like, If the season at that time is summer and there are lots of beaches around that area, the heading of the ad should be something like Summer Clothes for Sale, or Get the heat off – Buy Swimwear. The body of the advertisement should talk of the necessities to switch to summer clothes, like cotton clothing. It should discuss the health point of view too, like cotton cannot be used as swimwear as it will cause contamination, therefore the swimwear is made of synthetic material. Also include lines about swimwear for overweight people.
Ads are either traffic builder or relationship builders or reputation builder. Suppose the budget involved is less, the target should be relationship building. Because once the customers are established, they will start trusting the company and will not switch to other companies. According to a research, it takes ten percent less resources to retain existing customers than attracting new customers. If the focus is on brand recognition, the advertisement should be traffic building.
The next point is whether the advertiser wants quick results or long lasting results. If quick result is desired, then a time limit should be levied. Like in case of seasonal sales, the customer hurries to get advantage before the offer is over. So quick results are expected in this case. But the disadvantage with advertisement with time limit is that the customers are bound to forget about the product or the company within a short period and it does not create a deep impact on the minds of the customer.
Competing against rival companys ad also contributes to a successful advertising plan. The power of the message should be compared to that of the competitors. It does not mean that the advertiser should use the same plan, like his competitor, it would look like imitation and effectiveness will be decreased. But the advertisement should be planned smartly via a different and effective path, to out-do the competitors advertisement.
The description of the product is also very vital, like suppose an advertisement is made for a restaurant, it will get customers immediately, if it is attractive. But if the advertisement is for a computer, it will not yield immediate results, as it is not every day that someone buys a computer. This is called analysis of the purchase cycle.
If targeting for a higher impact, newsletter is the best bet. But if the newsletters are sent to the real potential customers, then this approach should be adopted for message delivery. It should only be opted be after thorough analysis, no matter what the budget is. Another important point is to always hire a professional advertiser or an ad writer, because not hiring one will sometimes be more expensive and results in more losses.
SurfAholics System is an advertising platform to bring traffic to the marketers business online. The main advertising platforms are SurfAholics TE, Wall Street TE, Top Web Hitz, Tornado Traffic, Wall Street TE, Pistol Packing Mama, and Boot Scootin Traffic designed to bring traffic to the marketers business through rotation at their traffic exchanges. The marketer gets his or her business seen by like-minded business people. SurfAholics System is quickly becoming the goto place for receiving traffic and also learning what other people are promoting. SurfAholics System is the place to be for all of your traffic needs.
Terry L. Allison, Sr.